Design Case Study | A crafted single malt whiskey

Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for this project. How does the design express the brand’s values? 

The limited edition single malt whiskey is owned by The World Whiskey Society brand, an American group of whiskey enthusiasts who continuously innovate and experiment in the quest to make the world’s most interesting whiskies.

The concept and design were developed by Think Bold Studio, an independent design studio that believes that in a world that accepts the average, it’s worth pursuing beauty and attention to detail, the studio knows that premium products that are crafted with passion and purpose demand extraordinary packaging.

What inspired the design?

The inspiration for the design came from the timeless gothic style and the craftmanship that this style of architecture entails.

It’s a new brand for the US market and the story that it tells is not a self-proclaimed story, but an homage to craftsmanship.

What is innovative or unusual about the pack? 

The shape of the bottle is unusual and was inspired by the Notre Dame Cathedral in France, the metal gargoyle was a challenge to produce but Rockwood, the company responsible for production, managed to achieve the desired outcome.

What reactions have you had from your consumers? 

Consumers have had a very positive reaction and are keen to purchase the bottle because of its unique design. 

Agency: Think Bold Studio

Product: Limited edition single malt whiskey

Brand: The World Whiskey Society

Launch date: 2021

Hugo Marques, Creative Director

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