💬 “Crystal ball…

How can Anaïk mimic future consumer trends? Our CEO Guillaume de La Débutrie explains the process! 😉

I recommend this excellent article from Fashion Network, published this week, which invites us to take a journey through time to try and decipher scenarios for future consumption : https://lnkd.in/gQQyiFf3

What I take away from it is the anchoring of current trends, more or less weighty, which will become unavoidable tomorrow.

Reading the 4 scenarios, I think that Anaïk is on the right track because we base our strategy on 3 pillars that mimic the trends for future consumption:

💾 Pillar No. 1: #DATA
We manage a large amount of data, allowing us to be reactive, reliable, and provide our clients with all the necessary information for traceability and also for measuring the carbon footprint.
To do this, the data must be of quality, accessible, interoperable, scalable, compliant, and secure.

🌍 Pillar No. 2: #CSR (Corporate Social Responsibility)
Engaged since 2006 in a voluntary CSR approach, our status as a mission-driven company, our B-Corp and Ecovadis Platinum labels allow us to be committed to eco-designed products with a strong proposal for innovative and virtuous materials to limit our impact on the planet.

🚀 Pillar No. 3: #INNOVATION
Our Open Innovation teams are working on the integration of R³: Reduce, Recycle, Reuse throughout the life cycle of the products we develop for our clients. The reduction of waste, the recyclability of products, and especially the possibility of giving a second life to products through an additional use beyond its initial purpose.

Anaïk’s commitments are not a destination but a path that we follow so that our baseline, “0% Impact, 100% Emotion,” takes on its full meaning.”

🗓 To find out more, join us on 19 January for a special webinar on the subject!

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