Founder
Founder of the skincare brand Clean. Organic. Healthy DEMAIN BEAUTY, Sandra GASMI has more than 25 years of experience in the cosmetics industry where she has collaborated with the biggest brands: Lauder, Clarins, Lancôme, Sephora.
In 2005, she launched her first entrepreneurial venture by creating a brand of organic, customizable green tea-based cosmetics for the Voyage des Thés spa market. This brand was launched at a very early stage when the market was not yet ready and was put on hold.
In 2017, strengthened by her past experience but also shocked to see that most cosmetics (all distribution channels combined) contain ingredients that are harmful to health without the major groups really tackling the problem, she created DEMAIN, a 100% clean, 100% natural, COSMOS Organic certified, Vegan skincare brand, respectful of the microbiome (our immune system) and the planet with the mission of caring for our skin, our health and our planet.
An innovative and committed brand combining the best of science and nature for the greatest effectiveness of its products. A brand looking to the future and the retail and educational world of tomorrow: the metaverse.