Hello, I’m Macarena: an experienced brand builder for the fast-moving consumer goods industry. At Colgate-Palmolive, I lead innovative design projects across the EU, drawing on my diverse experiences from agency life at Landor and in-house roles. I’m passionate about visual storytelling, audiovisual narratives and brand expression.
I hold a Bachelor’s degree in Visual Communication and a Postgraduate in Futures Design from Centro University. Currently, I’m pursuing a Master’s in Art Direction. I thrive on collaboration, embracing diverse cultural influences, and fostering a spirit of continuous learning to help build enduring and meaningful brands.