Laura was not destined to work in sales or in the packaging industry. Indeed, with a background in Conflict Analysis and International Relations at Sciences Po Lille, she wanted to join the French Royal Air Force. However, life had other plans and she ended up working in the removal industry for nearly 10 years. Carboard boxes were replaced by carboard caps for aerosols when she joined Wimbée Packaging as their Sales and Marketing Director in order to drive their business and enhance the company’s image.