Professor of Neuromarketing at the University of Louvain and Coordinator of the scientific organization Mind Insights
Gordy Pleyers is a scientific expert on consumer analysis and influence, with a very specific profile in the interaction of marketing and cognitive neuroscience. He is a professor at the University of Louvain, where he teaches courses related to neuromarketing and marketing research. He also coordinates MIND INSIGHTS, the scientific organisation that continuously centralises knowledge and applies state-of-the-art scientific methods to analyse, understand and positively influence the perceptions and behaviour of target audiences with regard to products, communications and brands.