A biotechnology engineer with a passion for entrepreneurship, Elodie Carpentier is behind a veritable plant revolution.
Her career spanning more than 15 years in the pharmaceutical industry and the arrival of her daughter June led her to focus on uncompromising products for her own health and that of her child. Passionate about the world of botany and art history, she became interested in plant pigmentation derived from dye plants with colouring properties and health benefits.
In 2019, Elodie created Le Rouge Français with her husband and partner Salem Ghezaili: the first Make-up House specialising in plant-based pigmentation. Elodie then embarked on formulating her own cosmetic products thanks to an in-house R&D structure with Cosmos Organic BIO certification, Vegan certification by PETA and no controversial ingredients such as Mica or Titanium Dioxide.
A key player in French Tech and GreenTech, the company’s ambition is to revolutionise the colour industry as a whole for plant-based products (automotive, aeronautics, fashion, eyewear, etc.). She was recently named a Pathfinder, a climate activist in BPI France’s Coq Vert community, a finalist in the latest BFM academy, Visage Green Vogue and winner of the FEW40 national competition for fast-growing female entrepreneurs. Today, Le Rouge Français is the first make-up company to follow the regenerative economy model, with positive actions for the Planet, throughout its value chain, from the field to the finished product.