Alexandre Ferré joined the Rocher group in 2019 as a sustainable development project manager, working in particular on mobilisation programmes and B Corp certification. She is a graduate of Sciences Po Bordeaux and has a master’s degree in international relations. Director of Impact and CSR for the Yves Rocher brand since September 2022, Alexandra Ferré will join the brand’s Management Committee in September 2023. She is also the patron of the 2021 class of Pépites Vertes, the network of young professionals committed to the ecological and social transition.