Colour in packaging is a crucial factor in the packaging industry as it significantly influences the way consumers perceive products and make purchasing decisions. Colour is not just an aesthetic choice, it is a psychological tool that communicates messages, arouses emotions and even has an impact on brand recognition and loyalty. In the highly competitive retail landscape, where packaging is often a product’s first point of contact with consumers, colour plays an essential role in attracting attention, conveying information and influencing buying behaviour.