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Revolutionising Reuse and Refill: Building a Circular Packaging Ecosystem

This 30-minute panel will explore how innovative reuse and refill models are reshaping the packaging industry to deliver scalable and sustainable solutions. Moderated by Jay Billings, the discussion features insights from Meadow (Victor Ljunberg)  on adapting aluminum beverage cans for emerging categories like personal and home care (PHC) and Boomerang on full-circle systems with refillable aluminum bottles for drinks.

Key themes include sustainable innovation across categories, leveraging collaboration for greater impact, and aligning packaging with evolving consumer and legislative demands. Attendees will gain actionable insights into the future of circular packaging and its role in driving industry transformation.

VP Commercial Personal and Home Care

Ball Coporation

CEO & Co-Founder

Meadow

President of Growth Ventures

Ball Corporation

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Discover the future of your brand's packaging at Paris Packaging Week on 17 & 18 January 2024.
Register here

Discover what’s on

Paris Packaging Week offers an unparalleled visitor experience, highly relevant content, an exhibition packed with opportunities and innovation galleries – all to help inspire and enable your packaging developments.
Discover what’s on

View all Talks sessions

The Paris Packaging Week Talks deliver high quality and technical content designed in collaboration with world-leading brands.
View all Talks sessions