Annie Begnaud, Founder, ab agency & CEW Board Member
James Harmer, Planning & Innovation Strategy leader, Cambridge Design Partnership
Packaging digitalisation can offer consumers and brands significant benefits that could transform the way we consider the use of packaging in future and its role in the marketing mix. Annie Begnaud and James Harmer present their view as SME’s working with smart packaging in the sector, to share how this could shape our brands and delight our consumers.
The conference will be held in French with translation into English.