Moderator: Claire Domergue, Editor-in-Chief, Luxus Plus Nicolas Martin, Sustainable Store Planning Manager, LVMH Jeremy Alonso, Head of Eco Innovation – GUERLAIN – LVMH Pascal Legrand, Directeur Marketing et Developpement, Arvato
Luxury shoppers want products that are creative, sustainable and respectful of the environment. But it’s the whole buying journey that needs to meet this need, from the moment they arrive in the shop, through the packaging to the product itself. This strong attraction to ecological sustainability is also expressed in the desire of luxury consumers for a superior experience, one of the fundamental pillars of luxury.
The world’s luxury giants have thus adopted an ambitious sustainable development strategy that is reflected at every point of contact (merchandising, packaging materials, lighting, transport, logistics, etc.). By committing their brands to the fight against climate change, the luxury leaders are responding to the emerging demands of their customers.