In the competitive world of luxury watchmaking, maintaining a dominant position in the minds of consumers is a constant challenge. In the era of globalisation and digitalisation, the key to success lies particularly in the ability to deliver a holistic and consistent customer experience across all touchpoints, with a dual objective: to captivate today’s watch buyers and educate future generations. As Managing Director for Southern Europe at Breitling, Édouard d’Arbaumont will explain how a watchmaking brand like Breitling has successfully adapted its growth and development strategies by leveraging powerful drivers, notably innovation.