How to catch LVMH and luxury industry’s collaborations with a novel 100% natural packaging material – a footprint analysis without greenwash

Bubble wrap sucks, right? We will dive into RAIKU’s breakthrough and novel packaging material to bring down packaging sector’s footprint and analyse the packaging materials’ actual carbon footprint, as well as Europe’s targets.

RAIKU is an extremely efficient and clean production process saving multiple times of water, energy and forest compared to current alternatives. Most importantly, it creates no harm to environment after its use, wherever it ends up.

This radical new approach helps mitigate Europe’s rather low ambitions in packaging recycling as the 2030 goal is only 70% recycling rate.

RAIKU is part of LVMH Accelerator and has received an 8.8mln€ deal from European Innovation Council as a strategic technology.

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