Joseph Tayefeh will explore the strategic role of the European Union as an emerging world leader in eco-designed plastics. His talk will decipher the challenges and opportunities facing European packaging companies against a backdrop of increasing regulation and pressure for greater circularity. Joseph will show how the European plastics industry, a pioneer in sustainable innovation and the integration of recycled materials, can not only meet new ecological requirements, but also become a global model for responsible, safe plastics that serve both the circular economy and economic performance.