Bruno Siri, General Secretary, CNE
The CNE recalls that consumers buy packaged products, not empty packages. Numerous studies show that consumers have high expectations of packaging and that their perception of the role of packaging is incomplete.
It is therefore essential to provide consumers with appropriate information to help them understand the importance of packaging.
Since 2013, the CNE has set up an “”environmental claims”” expert committee, which is responsible for identifying greenwashing claims.
It recalls the regulations in force and the rules of business ethics and offers anonymous examples of erroneous claims.
The conference will be held in French with translation into English.