Serge Odof, Director, ESIReims
Julien Romdane, POS & Packaging Development Manager, Havana Club – Pernod Ricard
Olivier de Lataulade, Color&Finishing Master Expert – Glass Master Expert, L’Oréal, L’Oréal
Franck Hennebelle, President and Founder, Color Grail
Emmanuel Soudan, Beauty General Category, Eurostampa
This session will highlight some of the digital technical solutions that exist or are being developed. The aim of this session is to provide marketing with the tools to see the final product upstream.
Then here are the 3 angles of approach, in relation to this theme, agreed upon:
Implementing new ways of working: such as making proofs, several versions in different places, validating -> it costs more, and it takes much more time
New tools to manage remotely for a common colour rendering whether in Paris, NY or Shanghai so that everyone sees the same thing, and validate the same thing remotely
What developments are we moving towards? Local digital prints (sort of laboratories set up at 1h30/2h, etc.)
The conference will be held in French with translation into English.