Patrick Pinard, Senior VP, Business Development, PRS Invivo Group
Olivier Demetriadis, Sales Director, Digital Packaging
Patrick Pinard’s synopsis: “Now that packaging is becoming recyclable, sustainable and responsible, it is important to keep in mind that design is a key element of brand performance.
There are simple rules to make a success from a change in materials or a new packaging execution. Through numerous examples, we will see what these rules are and how to best accompany the development of new sustainable packs to give them the best chances of success.”
Olivier Démétriadis’ synopsis: “For the consumer, a mock-up remains an unstoppable leverage for the appreciation of a product, both aesthetically and technically. We will talk about our very industrial method as well as an innovation department where industry and design are one.”
The conference will be held in French with translation into English.