Manav A. Lalwani, Chief Executive Officer, American Spraytech
Samantha Lachmann, Director of Innovation, American Spraytech
Rasheedat Ipaye, Manager of New Partner Engagement, American Spraytech
Personal Care Brands have historically defined their target consumers by their physical characteristics – age, race, gender, hair type, or skin type. These attributes alone are insufficient to describe the shift in today’s consumer preferences towards products that align with their deeply-held values. Conscious beauty formulation is not just a trend; it’s a growing movement. In this interactive workshop, we will explore different ways the aerosol industry can develop spray products that resonate with increasingly conscious consumers.