atherine Lee, SVP, Global Packaging, Design & Sustainability, Kendo Group Jeremy Lindley, Global Design Director, Diageo Dai Sanders, Design Manager, Consumer Sector Manager, DCA Design
Products with a strong story around responsibility, whether that’s a reduced environmental impact or a more inclusive design, are receiving positive attention. As both consumers and shareholders are starting to demand more responsible products, this positive attention typically translates into increased sales. Simply put, ethical business is good business.
Designing responsible products is, however, not so easy. This talk will tackle the often-challenging issue of perception (how people perceive the impact) and reality (whether impact is genuinely making a difference).
Leading design agency DCA will present the key themes before opening up a panel discussion with industry experts. Panel members will offer their unique perspectives on their area of speciality and discuss the role that design can play in meeting various ESG (Environmental, Social, and Governance) commitments and driving meaningful change.
