Mary Cohr’s wire label is cleverly designed with a foldable inner flap that maximizes information space while maintaining a sleek aesthetic. This flap, discreetly folded inside, provides the brand with an additional surface to communicate essential details such as the list of products included in the box, instructions for use or specific care benefits. Thanks to this system, the front of the label can be kept simple and elegant, concentrating solely on the visual presentation of the box and logo, while the inner flap completes this first impression with practical, detailed information.
In this way, the label plays on the premium aspect, while remaining functional. The folded flap adds an element of surprise on opening, reinforcing the experience of an exclusive care box. This subtle approach also enables the brand to avoid visually overloading the front with too much text, while complying with legal consumer information requirements. The thread used to attach it to the product is fine and discreet, in perfect harmony with the brand’s natural, upscale image.
