【Smart Package Solutions (example for Cosmetics, wine and spirits market)】
We integrate an NFC tag into every product to give it
a digital identity which enables us to offer dynamic and expansive digital services to brands and their customers.
Authentication
・Verify the authenticity of products by scanning the tag with a smartphone
・Protect against refill fraud with tamper evident function
・Build consumer trust through product authentication
Traceability, Grey Market Detection, Recall Response
・Provide real-time supply chain visibility through item-level track & trace
・Protect brands against grey market distribution by detecting product location through consumer scans
・Enable serialization, aggregation and data handling from carton and box to pallet
In case of recall, customers can simply tap the NFC tag and determine if their product is subject to recall, and brand owners can quickly collect and improve the collection rates
Consumer Engagement
・Transform your products into a direct engagement channel to connect with consumers
・Communication content varies depending on whether the package has been opened or not
・Provide optimal digital marketing services to each consumer
D2C (Direct to Consumer)
・Provide consumers with a frictionless repurchase experience through NFC redirection
・Enable data collection for improving consumer experience
・Provide brands with an option to announce in the event of a product recall
Circular Economy in Secondhand Market
Provide important information required by DPP such as where it comes from and how it is made
Provide proof of ownership that has been transferred to the next owner
Promote reuse of pre-owned luxury items by digitally providing authentic information
