Maison Perrier-Jouët, one of France’s most historic and distinctive champagne houses, has partnered with sustainable packaging brand, COLOURFORM by James Cropper, to challenge the norms of luxury. Together they have created an eco-designed gift box that marries beauty with environmental commitment seamlessly in the luxury market.
Crafted from paper pulp and vine shoots, the Belle Epoque Cocoon has been designed for the champagne house’s vintage cuvees Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé.
The vine shoots are recovered after pruning at the end of winter, ensuring that this naturally derived agrifibre is given a second life and that the packaging is both recyclable with other paper products and circular in design. The upcycled vine shoots also provide a beautiful coloured speckled aesthetic to the finished gift box.
The box perfectly envelops the Perrier-Jouët Belle Epoque bottle, enhancing its shape. Offering a unique design profile with a pleasing sweep producing an organic and natural feel, only the golden cap crowning the champagne is revealed which is showcased by a small petal-like collar. With an enchanting minimalist elegance, the emblematic Art Nouveau inspired anemone of the Perrier-Jouët house is subtly conveyed through the intricately sculpted floral decoration which beautifully fades out at the packaging edge with a double-deboss.
In addition to its featherweight of 49 grams, which is 93% lighter than the previous gift box, the Belle Epoque Cocoon wrap doesn’t include any varnish or glue. . It is designed with only two natural materials, paper pulp prepared from FSC® approved sustainably managed forests and vine shoots from France. The vine shoots evoke the Champagne region and nod to the house’s passion for nature and art which has been passed down through the generations since the house formed in 1811.
