Technical innovations in the pack and the challenges they address:
Challenge 1: Product visibility vs. high stability
EE flute provides stability and best printability. Structural design combines exposure of the prod-ucts and product protection.
Challenge 2: Attractive gift packaging vs. complex, heavy, fragile content
Graphic design, offset printing, enhancement go hand in hand with structural design.
Challenge 3: Sustainability
Maximum recyclability, no plastic components. The parts you would cut out for the window are folded inwards to hold the products and stabilize the pack – waste minimization.