The packaging is composed of two nesting pieces. A purple ribbon, matching the purple background colour of the pack, and woven in cotton, has been placed on the base of the inner box to make the pack easier to open. Inside is a beautiful handmade honey scented candle, crafted in premium glass and adorned with a custom made cork stopper. In terms of printing and finishing, this packaging is once again ultra complete as it features four-colour offset printing + a purple pantone (background) and matt varnish on a high-quality, uncoated 100% virgin fibre cardboard with a natural look. The superb illustrations of Pinocchio, created especially for this project, feature a multi-level embossing of the cardboard imitating the texture of wood, the result being a delight for the eyes and senses. The entire packaging has also been hot foil stamped with 3 different colours, highlighting the name of the prototype and details such as the stars and bee cells appearing throughout the pack. The final touch is Pinocchio’s nose: when the small purple cotton ribbon is pulled, the inner box opens and on one of its sides appears Pinocchio’s nose, which gets longer as the pack is opened, to finally reveal a bee on the tip of the nose, reminding us of the scent of the candle, and the name of our prototype “Honey-sty”.
Honeysty not only won bronze in the ‘Home, Leisure & Other Markets – Self promotion’ category but also earned the People’s Choice Award in the ‘Brand Identity & connected packaging’ category in the Pentawards 2023 competition.
