BY FAR transcends conventional branding. It’s not merely a product extension, but a multifunctional fashion accessory—a customizable, portable bag charm.
Key principles include merging fashion and beauty markets, reinforcing brand identity, enabling self-expression, and promoting novelty. This modular design offers 168 combinations: 7 scents, 6 colours, and 4 strap styles.
The refillable aspect enhances sustainability, interactivity, and ease of recycling while supporting smaller capacities. This visionary approach aligns with brand values and propels its reach beyond conventional limits.