Japan faces two major issues: low adoption of disaster kits and inconvenient storage. LA PITA’s ‘BOSAI GIFT’ tackles both. Curated by experts, it’s a household disaster kit with a twist: it’s intended as a thoughtful gift.
The package design appeals to all ages, doubling as a reusable lantern in emergencies. Beyond functionality, it’s a heartening solution addressing disaster preparedness and gifting culture, while providing reassurance in times of crisis.