A Belgian single malt whisky already competing with the very best – awarded ‘Best European Whisky of 2022’ by Jim Murray’s Whisky Bible. A modern spirit, steeped in tradition, in need of a brand universe that expresses just that. We defined this unique spirit as a whisky not quite of this world, reaffirming their place among the best whiskies in the world.
Heineken Special Edition France ’24
For this year’s limited edition of Heineken in France, we are celebrating internationalization with the slogan ‘more than 190 countries, one shared star.’ The design features a vibrant composition of