The natural touch

Beauty brands are facing a more complex consumer landscape than ever. The new generation of consumers is redefining what they consider to be luxury and premium. They expect brands to address sustainability and inclusivity in their offerings.

As the pioneer of Swedish malt whisky, Mackmyra has a reputation for trying new things. So for the distiller’s new small batch series, packaging converter Nordic Carton asked Holmen Board and Paper to create a brand new material.

The Japanese cosmetics company Milbon is carving a unique path in beauty, specializing in haircare. It sells products primarily through salons, starting in Japan and expanding to the U.S. and other parts of Asia.

Holmen Iggesund’s Workington mill has been awarded the EcoVadis Platinum rating – proof that the mill is in the top 1% of more than 30,000 companies assessed.

Holmen Iggesund launches Inverform PET 30, a 30 gsm version of its popular ready-made meal trays. This unique product will help customers lower their climate impact substantially. Compared to the 40 gsm version, the reduction is more than 25%.

Kindred Spirits, a premium retailer in the north of England, sells high-quality spirits made by small British craft distilleries. Its latest stylish gift set uses Incada Silk to beautifully present five miniature tasting bottles.

Holmen Iggesund’s new sample box, Touching Tomorrow, invites customers to discover materials, techniques and designs through a portfolio featuring the works of some very talented photographers and printing experts.

By continuously improving its systemic approach to all aspects of sustainability, Holmen’s mill in Iggesund, Sweden, has been awarded the EcoVadis Platinum rating for the fourth year in a row.