The underside of flexible packaging
Very often, before seeing a product, we see its packaging. It is he who attracts attention in the aisle of a store, he who announces the color on the table of an exhibition… In short, he is the one we choose for a reason as functional as it is commercial. Originality, ergonomics, quality, eco-responsibility… The packaging also, and above all, determines the success of the product. In our article, we give you the secrets of the most popular type of container on the market: flexible packaging. Where does it come from and what does it look like? How to choose the flexible packaging that will make the difference? Our complete guide to packaging that reflects your image!
The history of packaging: from conservation to marketing
The origins of packaging
The need for product preservation is not new. In prehistoric times, human beings already made their own containers to store foodstuffs. But how did we go from the skin container to the plastic bottle? The answer is 10,000 years of trial and error and a pivotal point: the industrial revolution. Since 1809 with the appearance of the glass jar, inventions have exploded on the industrial packaging market. From wood to cardboard, from tinplate to aluminum, from solid to flexible, we are now capable, not only of protecting and transporting all possible materials, but above all… of putting them forward in an ultra-competitive world !
Why choose flexible packaging?
So-called soft or flexible packaging, as opposed to rigid packaging, is that which takes the form of malleable bags adjusted to the product to be stored and transported. They exist in all industrial sectors, such as cosmetics, food and pharmacy, and in all possible and imaginable formats.
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