Product packaging: modern trends and solutions

An integral part of the promotion of a product is undoubtedly the packaging and appearance of the product, especially if we are talking about retail where product placement is crucial.

An integral part of the promotion of a product is undoubtedly the packaging and appearance of the product, especially if we are talking about retail where product placement is crucial.

That is the reason why many businesses, regardless of their size, are constantly trying to stand out in this key promotional and sales hub. After all, it is the packaging of a product that is the main expression of its image and general philosophy, with consumers in recent years increasingly emphasizing usability, quality and the immediate provision of information.

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