New beauty kit from Holmen Iggesund is an invitation to create together.

Beauty brands are facing a more complex consumer landscape than ever. The new generation of consumers is redefining what they consider to be luxury and premium. They expect brands to address sustainability and inclusivity in their offerings.

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Bespoke packaging sells fast

Bespoke packaging sells fast

As the pioneer of Swedish malt whisky, Mackmyra has a reputation for trying new things. So for the distiller’s new small batch series, packaging converter Nordic Carton asked Holmen Board and Paper to create a brand new material.

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Décliner neuf nuances de couleur

Visualising nine nuances of colours

The Japanese cosmetics company Milbon is carving a unique path in beauty, specializing in haircare. It sells products primarily through salons, starting in Japan and expanding to the U.S. and other parts of Asia.

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Cinq miniatures et un coffret

Five spirits in a crafted box

Kindred Spirits, a premium retailer in the north of England, sells high-quality spirits made by small British craft distilleries. Its latest stylish gift set uses Incada Silk to beautifully present five miniature tasting bottles.

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The natural touch

The natural touch

Holmen Board and Paper has launched the brand-new uncoated paperboard Invercote Touch to meet the growing demand for an uncoated paperboard suitable for premium packaging and graphics applications.

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