Palmer & Co sought a secondary packaging for their premium champagne ‘Amazone de Palmer‘ that would reflect its iconic style, as well as its commitment to the environment. They found it at Ethicpack, a design agency that specialises in sustainable packaging and that has adopted the principle of only using recyclable materials and converting expertise from surrounding regions.
The ‘Sculpturbox’ developed by co-founder Johannes Gräber perfectly suited the customer’s needs.
‘Sculpturbox’ consists of FibreForm Board – a unique, FSC-certified folding box board. Its high tensile stretch and tearing resistance allow for unusually high embossing, unheard of in the field of cartonboard. ‘Thanks to this high relief, we were able to play with light and shadow, which permitted us to reduce the use of print inks and hot foils,’ says Mr Gräber. The one-colour printing ink on the reverse side of the box is made from natural ingredients. It is only the champagne brand to use a discreet gold and black hot foil. At the same time, the unique blind embossing of the carton gives a touch of natural elegance to the packaging that makes it clearly stand out from the other products on the retail shelf.
To sum up, the new packaging not only has a lower carbon footprint but has also helped reduce the weight and cost of the box by 50% compared to the previous packaging. This was possible thanks to careful selection of the material and the folding box board design, as well as the decision to source raw materials and converting expertise from Europe.
Material: FibreForm Board
Folding box: Le Sanglier
Embossing tool: Créanog
Hot foil: Kurz
Design: Johannes Gräber (Ethicpack)
