Maison Matine is a fragrance brand created by a new generation of committed French perfumers. The brand’s unique positioning and strong environmental commitment shine through in everything it does, from product design to packaging.
Las year, Maison Matine’s team realised their ecommerce packaging could be improved. They were using plastic bubble envelopes or kraft boxes which did not fully meet the high standards set by the brand’s founders.
“We strive to produce as little waste as possible and to use as little plastic as possible. That’s why the conventional bubble wrap envelopes we used previously were not a great fit. On the other hand, cardboard boxes were not suitable due to their size, as there was often a lot of empty space being shipped with our products. This didn’t fit with our image or brand values,” said Marie Kellou, the Creative Director and co-founder of Maison Matine.
“I was first won over by Woola’s values and commitment to sustainability. But the products are also very different from what we usually see on the market, and the design was something that caught my eye. So we discussed it internally and decided to trust Woola for the ecommerce side of things,” continues Marie.
The packaging developed by Woola, in particular the Wool Envelopes, offer several advantages for Maison Matine.
“We chose Wool Envelopes to elevate our brand image related to sustainability and enhance the customer experience. The packaging used in ecommerce is the first contact customers have with the Maison Matine brand. In fact, as soon as they receive our products in Wool Envelopes, they see our commitment to eco-responsibility,” Marie adds.
The quality of Wool Envelopes is also praised by Maison Matine, as the materials used are strong and durable. Last but not least, Wool Envelopes eliminate the problem of shipping space that happens with cardboard boxes.
