Color Foods entrusts the redesign of the entire identity of its La Favorite brand to extreme.

Specialist since 1947, the French & independent family SME Color Foods ensures the processing, packaging and trading of dried, soft or nutty fruits. During a call for tenders in June 2023, it chose the extreme Group for the complete overhaul of the entire identity of one of its brands: La Favorite. With a desire to democratize its image and the consumption of its products, Color Foods trusts extreme to relaunch its brand, thanks to the combination of various specific expertise of the Group around brand identity, its experience with consumers and its knowledge of the sector. A real “task force” was brought together to meet each need for a 360 strategy, while guaranteeing brand consistency throughout the project.