The Chameleon enables fast and affordable high-impact customisation at low Minimum Order Quantities (MOQs).
The new bottle features an outstanding construction that enables a base section with a special textured finish. This is available in ten standard versions, and Berry’s designers can work with customers to devise their own bespoke finishes, as the company has developed a quick-change tooling creation process to manufacture individual designs.
Further customisation is also available for the upper section, as the neck can be adapted to fit different closures, sprays or pumps. A choice of colours (which can be matched to customers’ branding), and a wide decoration area for printing or labelling, provide additional flexibility.
“The Chameleon can literally change colour and finish, giving customers a blank canvas on which they can create a bespoke packaging solution; and the availability of a textured finish is very much in keeping with the latest trends in the personal care sector,” said Joe Horton, Berry Sales and Marketing Director. “With our cost-effective tooling and low MOQs, which can be as little as 10,000 units, customers can very quickly develop a unique packaging experience that maximises on-shelf appeal, and at an attractive price.”
It is available in two standard textures – Bubbles and Waves – which can be embossed or debossed, as well as two standard neck finishes – 24/415 and 23mm snap necks.
To support the finished design process, Berry offers bottle design mock-ups and 3D printing, and in-house artwork design. The company can also silk screen print on site to provide a one-stop manufacturing and decoration solution.
Typical lead times are four to six weeks for a standard bottle and closure, and eight to twelve weeks for a customised solution
