With the new Click, Turn and Apply system patented by SOMATER, this mascara offers a new gesture for a use as pleasant as practical. Instead of unscrewing it like a classic mascara, click on the upper end: the cap comes off and you can unscrew it and apply the formula. Plus, the product is refillable. It offers a 30% reduction in raw material right from the second cycle of use.
The CTA Eco Mascara® will be presented at the Make-Up in L.A. trade show where it is nominated for the IT Awards. It is part of the new EcoTribeTM product line, designed to meet new consumer demands and the imperatives of the circular economy.
