Trends
![Le ready-to-drink Absolut & Sprite arrive dans plusieurs pays européens](https://easyfairsassets.com/sites/61/2024/02/Mark-19.png)
Absolut & Sprite ready-to-drink arrives in several European countries
Pernod Ricard’s latest innovation, which received a great deal of media coverage at the beginning of February, is being rolled out first in the UK, then in Germany, Spain and the Netherlands.
![Pearlfisher revisite le design du Gin artisanal Spsmith London Dry Gin](https://easyfairsassets.com/sites/61/2024/02/Mark-21.png)
Pearlfisher revisits the design of the artisanal gin Sipsmith London Dry Gin
Owner Beam Suntory has announced that the new bottle contains up to 44% recycled materials and is 20% lighter than its predecessor.
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Perrier-Jouët’s Ode à la Nature highlights embroidery with Chanel’s Atelier Montex
Champagne house Perrier-Jouët called on Atelier Montex, a French embroidery house that is part of Chanel’s Métiers d’Art, to create an adornment for a Belle Epoque Jeroboam. The pair of embroidered dragonfly wings combine 3D printing, 24-carat-gold plating and hand-embroidered glass beads.
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Press release | Paris Packaging Week 2024 announces record edition with more than 14,000 attendees
ADF, PCD, PLD and Packaging Première Paris reaffirm their place at the heart of packaging innovation and design for aerosols, beauty and personal care, premium drinks and luxury products
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Hennessy celebrates Chinese New Year 2024 with artist Yang Yongliang
Among the artworks created by artist Yang Yongliang for Hennessy in honor of Chinese New Year is a porcelain decanter handcrafted by Bernardaud. The one-liter vessel houses the maison’s Paradis cognac, and comes in oak secondary packaging.
![Finalists hero image](https://easyfairsassets.com/sites/61/2024/01/Finalists-hero-image.png)
Press release | Finalists revealed for ADF, PCD and PLD Innovation Awards
Paris Packaging Week has revealed the finalists for its prestigious ADF, PCD and PLD Innovation Awards, highlighting the best and
![](https://easyfairsassets.com/sites/61/2023/11/Product-launches-2024-1200x626-1-1.png)
Press release | Paris Packaging Week 2024 to play host to worldwide product launches as first innovations announced
First new products to be launched in Paris this January revealed, with innovations across beauty, luxury, drinks, and aerosols. Paris
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Press release | Modern consumers demand sustainability that’s more than skin deep
Sustainability and style don’t have to clash – but they do have to be genuine. Improving packaging’s sustainability has long
![](https://easyfairsassets.com/sites/61/2023/08/JOB3562W-836-1.jpg)
Press release | Miniature format, huge opportunity – why miniature drinks are the next big thing
New app and new conferences are among improvements that will help attendees at ADF, PCD, PLD and Packaging Première to
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Make a Mark Act III pushes design limits for Wine & Spirits packaging
In the second installment of Make a Mark 2023, Formes de Luxe take a closer look at the Wines & Spirits and Gourmet Foods projects from design agencies and its print and packaging partners.
![](https://easyfairsassets.com/sites/61/2023/10/rheteqth-1.png)
Kronenbourg steps up its premium positioning
The French brewer has chosen to rename itself Brasseries Kronenbourg in order to continue raising the quality of its offering.
![](https://easyfairsassets.com/sites/61/2023/10/Design-sans-titre-66.png)
Bernard Magrez offers a range of wines priced at less than €4
Bernard Magrez, building on its reputation with its four prestigious Bordeaux crus classés, has chosen a new positioning with a brand called “Contemplation”. Four wines, priced at €3.95, will be available in the coming weeks.