CEO
Pierre Louis has developed a strong expertise in media and the customer journey in retail. Passionate about new technologies, in August 2021, he created his start-up UGLA to reinvent the customer journey in retail outlets. He is developing the first interactive immersive experience without headphones or glasses for retail. A true phygital innovation, this immersive experience engages the visitor in a sensory and inspiring interaction while educating and guiding them through their shopping journey.
Ikea, an expert in customer relations and conversion, chose the Ugla solution to equip its network of shops. The visitor is thus immersed in 100% of the virtualised offer of the catalogue while connecting to the digital device of the brand.
Following the opening of the new IKEA shop, in the heart of the capital, avenue Daumesnil, Pierre Louis will present the solution in place and share the breakthrough perspectives of such a model.