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PCD Innovation Awards 2025
In December 2024, our prestigious jury, composed of brands such as Chanel, Dior, PUIG, Interparfums, and many others, gathered to judge the entries for the PCD Innovation Awards.
The official awards ceremony will take place on the 28 & 29 January at PCD Paris. Discover the finalists below!
Personal care & haircare
FINALIST
Biotherm Roll-On 2.0 - 100% PCR
This innovation project had 3 goals :
1) Lighweight the packaging by removing the fitment : this renovation permitted to improve the packaging intensity by 26% (-35T of plastic / year)
2) Develop a 100% PCR packaging : the bottle is made with 100% of PE PCR, the ball and the cap with 100% of PP PCR.
3) Harmonize the design between the men and women references (2 different packaging were co-existing) and make it more modern.
Product presented by L’Oréal.
FINALIST
Elsève restage
This packaging is the result of optimised design to make this product as environmentally friendly as possible. The packaging is made from recycled materials and is recyclable. In addition, it is refillable and therefore reusable up to 5 times, which means that its formula content can be restored 6 times over its lifetime.
o Involvement of all L’Oréal teams: brand, factory, development, purchasing, packaging, etc.
Product presented by L’Oréal.
FINALIST
Les nouveaux Gestes Engagés de la marque Yves Rocher : les Eco-Recharges Bain de Nature
In 2024, Yves Rocher launched the Eco-Recharge Bain de Nature 600 ml, recyclable and using four times less plastic than a conventional format, as part of its goal to reduce plastic use by 30% by 2030. The brand aims to democratize responsible beauty gestures, and hopes to double sales of its “Gestes Engagés” range by the end of 2024.
Product presented by Yves Rocher.
Skincare
FINALIST
N°1 De Chanel Sérum Yeux Revitalisant
The design of the applicator ensures that just the right amount of bulk is dispensed. In addition, the serum is applied to the skin with a cool, rotating massaging effect.
Product presented by Chanel Parfums Beauté.
FINALIST
Life Matrix Haute Rejuvenation Cream
The big objective was to develop a fully recyclable solution in anticipation of PPWR. This is why we have created a “”mono-material”” packaging but still in a very selective and luxury way.
In addition the particular shape, has put the development in front of big challenges and opened some new doors for non-conventional, technical solutions what are not commonly used in the packaging industry up to now.
Product presented by La Prairie.
FINALIST
Double Serum
The brief for the development of the Double Serum 9th generation centered on several key objectives and constraints. The innovation project aimed to create a dual-phase serum delivered simultaneously in varying proportions, mixed directly by the end user.
It required an actuator capable of providing an adjustable and continuous dosage, ranging from maximum output to a locked position. The design also mandated the removal of the cap, a reduction in environmental impact, and the elimination of the three-color visual effect seen in the Double Serum 8.
Additionally, the product needed one phase to be in suspension within the other and required the inclusion of invisible dip tubes for a seamless aesthetic.
Product presented by Clarins.
FINALIST
Coffret Rituel Les Bases à Parfumer
The Oil Bottle stands out with its metallization treatment and laser degraving at the base of the bottle, achieved with a high level of precision. This glass bottle is previously polished at the shoulders and base, ensuring a high-quality finish.
The glass bottle mold is built in 3 parts so we can achieve the desired shape and sharpness of the gadroons all around the bottle.
The lid of the cream showcases Cartier’s emblematic gadroons and features precise Cartier debossing. The glass pot contains 15% of recycled glass and has a wide opening design to optimize product accessibility and ensure thin glass wall.
Product presented by Cartier Parfums.
Make-up
FINALIST
Lancôme - Teint Idole Ultra Wear - Bronzer en Poudre
The pack successfully fulfilled the brief by incorporating several technical innovations that addressed key challenges. To prevent sink marks, the design featured two external pieces—a cover and a base—with consistent thickness, serving as aesthetic shells. The functional components were handled by the inner cover and inner base, which were concealed and assembled using ultrasonic welding. Achieving a pleasant click sound required extensive testing with various thicknesses and shapes. Additionally, to ensure a premium, compact design, the decoration employed a lacquering process to create a sophisticated turtle-shell effect.
Product presented by L’Oréal.
FINALIST
Dior Forever Skin Perfect
The oval design was the first challenge : the development of a full specific oval mechanism with a strong expected functionality was worked with our marketing team
To address the refillability aspect, we developed a mechanical attachment system for the fullfilled mechanism in the bottom of the base (a mechanical attachment that has been adjusted to be detachable by the customer).
The third challenge overcome was the requirement for a sealed package to protect the formula: a sealing ring around the oval perimeter has been drawn . We have also worked a strong experimental design on different plastic material in order to select appropriate polymer – Finally all plastic part has been made in PET.
Product presented by Parfums Christian Dior.
FINALIST
Rouge Dior
The 2024 Rouge Dior makeover aims for even more luxurious packaging than previous versions. It features a refillable lipstick with a magnetic cap, secured by oriented polarization. Its sleek band, adorned with a dancing CD logo, evokes the codes of couture, while the cannage top embodies the iconic signature of Parfums Christian Dior.
Product presented by Parfums Christian Dior.
FINALIST
Valentino Spike Refillable Lipstick
This refillable lipstick meets all expectations thanks to our partner AXILONE who was able to take up the challenge and emboss the 132 studs which adorn this lipstick on its 4 sides with an incredible quality of execution.
The choice of aluminium for the material allows it to have an addictive cold touch and a perceived value that meets the expectations of Maison Valentino.
Achieving this specific shape requires perfect mastery of aluminium processing techniques (stamping, embossing, polishing, anodizing, etc.)
Product presented by L’Oréal.
Perfumes - Women, Men and Unisex
FINALIST
Déclaration Eau de Toilette
The brief for the revamp of Cartier’s masculine fragrance Déclaration aligned with the brand’s sustainability commitments, aiming to create an eco-designed, refillable version while enhancing perceived quality. Key requirements included refillability, recyclability, weight and plastic reduction, elimination of single-use plastic, and the use of recycled glass, all while preserving the iconic Déclaration identity and improving its perceived value.
Product presented by Cartier Parfums.
FINALIST
Daisy Wild Marc Jacobs
The stems were attached to the bottle rather than the pump, allowing the pump to be removed for refilling. A “sealtight” system was used to snap the accessory onto the bottle, ensuring perfect airtightness. To maintain uniformity, the accessory was oriented to align the stems consistently across all bottles, supported by a glass neck with a vertical groove. The assembly of the glass bottle and accessory was delivered ready for filling. Materials and masterbatch were custom-developed to be fully compatible with Marc Jacobs fragrances. Additionally, the dip tube was designed with the same green color and diameter as the stems, creating the impression of a flower stem integrated seamlessly into the design.
Product presented by Coty.
FINALIST
Anatomy Of Dreams - La Collection Valentino
Anatomy of Dreams is the idea of getting inside the anatomy of a dream product, where stud, transparency and simplicity combine to sublimate luxury. Initially, Marketing presented us with designs with complex reliefs, which we planned to make using plastic injection moulding. Finally, after many iterations, the bonnet designed by Pierpaolo Piccioli, Valentino’s designer at the time, became a piece covered in studs, and we took the crazy gamble of making it in glass.
Product presented by L’Oréal.
FINALIST
Bottega Veneta Parfum Collection
The brief for the pack was to create a bottle that is a true work of art, blending aesthetics with innovation. Inspired by the art of Murano’s mouth-blown glass, the bottle features an organic shape resembling lagoon waves and incorporates small bubbles in the glass, making each piece unique. It is set on a base of green Italian marble, echoing Venetian architecture. The cap, crafted entirely without plastic, combines wood and cork for a sustainable design. Aligned with Kering’s Sustainability Principles for Beauty, the bottle was designed to be refillable, requiring a screw neck—a particular challenge given the leakage risks associated with bubble glass.
Product presented by KERING BEAUTÉ.
Limited Edition > 2000 pieces
FINALIST
Drop N°5 L'eau 50ML
Firstly, we leverage the new IS single-section machine acquired by our partner TECHNOGLAS. This machine is designed to automatically produce small batches of high-quality blown glass. A challenge was producing our cover with a pebble-like shape, which required specific adjustments to ensure that the IS technology could handle this complex design while maintaining high quality.
Product presented by CHANEL.
FINALIST
Diptyque - Le Culbuto
The Culbuto pack perfectly meets these specifications, combining innovation, aesthetics and durability. Its cold diffusion mechanism ensures heat-free, environmentally-friendly fragrance diffusion, while its design incorporates a poetic pendulum movement, unique in the sector, evoking the dance of a candle flame. This refillable diffuser, in ceramic and wood, has risen to the technical challenge of combining noble and demanding materials with perfect precision, guaranteeing a fluid and harmonious movement.
The result is a sensory and ecological object that is truly distinctive, in keeping with Diptyque’s refined and innovative image.
Product presented by Servaire & Co.
FINALIST
Lancôme Advent Calendar 2024
Reinventing the Advent calendar, while retaining the Lancôme brand’s strong flagship codes, thanks to the calendar’s surprising 3-step opening.
One of the main challenges was to keep the calendar 100% paper, in line with the brand’s sustainability commitments, including the slide system.
An other requirement was an exterior that visually and tactilely imitates leather, for an even more desirable, luxurious look.
The backdrops, depicting the emblematic monuments of Paris during a starry night, were created by the famous French iIlustrator and director Safia Ouares, for a magical invitation to discover the beauty of Paris.
Product presented by L’Oréal.
FINALIST
La Collection Rabanne
To begin with, we were asked to develop a very square bottle with the sharpest possible angles. An accessory was needed to adorn the perfume, with the particularity that it had to cover each side of the glass while framing the front and back of the bottle. On the sides of the frame, two gold plates were needed to create the iconic contrast of the gold and silver finishes. On these plates, we were asked to stamp the names and ingredients of each fragrance.
Product presented by PUIG.
Limited Edition < 2000 pieces
finalist
N°5 Extrait 900ML Coffret collector NOÊL 2024
For this limited Christmas 2024 edition, we set out to enhance the iconic N°5 bottle while capturing the magical spirit of the festive season. Our artistic direction drew inspiration from the heart of the Cévennes, particularly from the company SERICYNE, renowned for its non-woven silk, produced through a unique manufacturing process that combines ancestral craftsmanship and innovation.
Product presented by CHANEL.
FINALIST
Les Nécessaires à Parfums Cartier – Boîtier Panthère Cyprès & Boîtier Points Verts
The panther walking in front of cypress trees is an emblematic pattern of Cartier. It is reminiscent of the Persian garden, a major motif of the Oriental iconography which has been a foremost source of inspiration for Cartier since the beginning of the 20th century. Its first appearance registered within the Cartier archives dates back to 1917, on a vanity case Louis Cartier offered to Jeanne Toussaint. This piece is all the more remarkable as it displays the first figurative representation of the feline within the Maison’s production – earlier creations only highlighted stylised versions of the animal’s coat.
Product presented by Cartier Parfums.
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