Pepsi Wild Cherry & Cream is ready for its magical mystery tour
Cherry Pepsi has always had a unique identity, balancing between eccentricity and boldness, yet often overshadowed by its competitor, Cherry Coke. With the launch of Pepsi Wild Cherry & Cream, it seems a new chapter is beginning for this iconic drink.
Since the 1980s, Cherry Pepsi has stood out with its unconventional design, breaking away from the brand’s usual aesthetic. From its “budget store” style to the bold, Basquiat-inspired look of the ’90s, this cherry-cola variant has cultivated an image of the rebellious older sibling—cooler and more unpredictable than the rest of the Pepsi family.
With Pepsi Wild Cherry & Cream, PepsiCo is offering a decadent reimagining of its cherry cola, now infused with a hint of vanilla. While the taste remains to be discovered, the product’s design is playful and modern, reflecting an effort to capture the hearts of a new generation while staying true to its trailblazing spirit.
