Shay Moradi is a British Iranian designer with a career spanning interactive design, academic research, design education and computational creativity.
Currently he works across automotive prototyping, industrial design and innovation consultancy. He is particularly focused on how diverse design disciplines can meaningfully integrate generative AI to enhance their workflows and augment their creativity. With a balance of creative innovation and technical expertise, Shay takes a multidisciplinary approach to solving complex design challenges such as those in front end innovation and packaging design.