Christmas heralds the busiest time of the year for retailers. Maximising sales during this period is essential and here are our top tips for creating sustainable, eye-catching, magical packaging that is worthy of a place under the tree.
Minimise to maximise
There’s no doubt that attractive packaging at Christmas elevates product perception and creates a delightful unboxing experience to the consumer.
The art is to use just enough packaging to enhance the product, which is possible with clever design decisions. Minimising the variety of materials used ensuring they are certified as sustainable and easily recyclable, we can help to reduce the impact that packaging makes.
Make reuse a priority
Consumers are ever more conscious of reuse and repurposing so it’s worth considering how your packaging could take on a second life.
Rigid boxes with drawers make excellent jewellery boxes and drinks tubes can be used for a host of items including pen pots, desk organisers or materials for children’s crafts. More traditional tins are frequently repurposed for storing biscuits or tea.
Bag of tricks
Bags have been an important part of brand identity for many years so it’s important not to dismiss the opportunities they present. Elegant, joyful designs can reduce waste by being more likely to be reused for gifting, or they can be recycled through the usual home recycling channels.
Simplicity in a box
Some of the most effective packaging comes in a simple cardboard box that is recyclable and versatile. For something a little extra, why not play around with the box shape and create cheerful limited editions such as a tree, house or star.
Don’t forget the shimmer and sparkles
Just because something is sustainable, it doesn’t mean forgoing a touch of luxury and opulence. The addition of special papers, metallic inks, spot gloss varnishes, compostable foils, embossing and debossing create depth and texture without using plastic laminates.
