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PLD Innovation Awards 2025
In December 2024, our prestigious jury, composed of brands such as Bacardi, Pernod Ricard, and Veuve Clicquot, gathered to judge the entries for the PLD Innovation Awards.
The official awards ceremony will take place on 28 & 29 January at PLD Paris. Discover the finalists below!
Mass Market Innovation
finalist
Cointreau Cocktails Twists
Our ambitious brief challenged us to rethink the conventional ready-to-drink format: Practicality, portability and move beyond traditional glass bottle or aluminium can.
Standout Shelf Appeal: We sought to disrupt the visual landscape of ready-to-drink beverages but also increase the perceived value of the ready to drink offering. The resulting bottle design is distinctive and eye-catching, setting Cointreau apart from the sea of traditional cans.
Perfect Portioning: The thoughtfully designed bottle accommodates one to two servings, allowing for both individual enjoyment and effortless sharing.
Product presented by Cointreau.
Premium Innovation
finalist
Havana Club 7 x Jonathan Raksha Limited Edition Bottle
The “Havana Club x Jonathan Raksha” limited edition aimed to blend Havana Club’s Cuban roots with jewelry artist Jonathan Raksha’s distinctive style. For the mass-market edition, the brief was to design a paper label that retained the premium feel of the VIP metallic version. The goal was to evoke Raksha’s artistry through visual and tactile elements, emphasizing diamond shapes, gold accents, and vibrant colours inspired by his jewellery.
Product presented by Havana Club – Pernod Ricard.
Super & Ultra Premium Innovation
finalist
75cl Gift-box Brut Spécial Cuvée - Champagne Bollinger
The brief for the gift box was to capture the essence of Maison Bollinger by subtly representing its key markers: the vineyard, the art of assembling Special Cuvée, the Reserve Magnums, and its rich historical heritage—all within a single design. Additionally, the box needed to align with Maison Bollinger’s sustainability commitments through eco-design. Given the production volume of 140,000 units, the box also had to be mechanizable for efficient industrial processing on the customer’s cartoning lines.
Product presented by Champagne Bollinger.
Luxury Innovation
finalist
Hennessy X.O Limited Edition
Hennessy wanted to retain the shape and rotating doors that contributed to the success of a previous edition of the Hennessy X.O. In fact, this design is an exclusive, patented creation, imagined and produced by the leader in secondary packaging, GPA Global. This patented system of rotating doors offers a fun and original opening to the packaging, and means that the box can also be used as a display, with no loss of space.
Product presented by Hennessy.
Hyper-luxury and bespoke products
finalist
Macallan
“The packaging of the Time: Space Collection showcases extraordinary technical precision. The interior components of the packaging are crafted from two Die-Cast Aluminum castings, which are then processed through a CNC operation to create perfectly fitting threads, ensuring that every piece screws together flawlessly. The result is a seamless and functional assembly, with each component hand-polished and finished with a custom Macallan Red spray line finish, exemplifying luxury in every detail.
The collar, made of Die-Cast Zamac, is finished with the same exquisite process, adding to the refined overall presentation of the packaging.”
Product presented by The Macallan.
FINALIST
Martell Single Cru Collection Vintage Edition
To fulfill the brief we developed a tamper-proof system consisting of two fixed double loops and four knots manually fixed on the stopper and around the neck of the bottle. The loops come together in an auto-lock metal medallion, onto which the Martell seal must be fix. With this decoration, it is impossible to open the decanter without breaking the cord or wax seal.
Product presented by SERAM.
Sustainable & Refillable Innovation
FINALIST
Havana Club x ecoSPIRITS™: ecoTOTEs™ and SmartPour™
The brief for this project was to transform Havana Club’s production and distribution methods in Cuba to reduce glass waste, minimize bottle imports, and enhance sustainability. The objective was to implement a closed-loop distribution system using ecoSPIRITS™ technology, supporting Havana Club’s commitment to environmental stewardship.
Product presented by Havana Club – Pernod Ricard.
Packaging Redesign
finalist
Luxury Redefined
The result is an eco-friendly outer packaging that is fully recyclable, completely plastic free and produced using 100% green energy, demonstrating that premium single malt Scotch whisky can be both sustainable and aesthetically beautiful. Light-weight, the outer packaging is made using 100% fresh fibre. Bespoke in colour, the wrap is colour matched by James Cropper’s own in house colour lab, to match that of Bruichladdich’s own brand colours.
Product presented by James Cropper Paper and Packaging.
FINALIST
Brockman's Gin
The Brockmans bottle fulfilled the brief by incorporating key innovations that addressed sustainability and design challenges. It uses 30% less glass than other premium gins, significantly reducing its carbon footprint, and now includes 51% post-consumer recycled glass, up from just 0.6%. The updated design enhances the bottle’s height, shape, and texture, creating a fresh look without requiring major manufacturing changes. The tactile paper stock is made from 100% recycled FSC-certified pulp, and the plastic safety seal was replaced with a bespoke textured metallic cap, boosting shelf impact, product differentiation, and the premium feel. These improvements also align with global retailers’ sustainability goals.
Product presented by Denomination.
Value Added Packaging
finalist
Veuve Clicquot Cooler
“The Clicquot Cooler is the perfect marriage of style and functionality: designed to keep champagne at optimum temperature for an hour, it’s ideal for picnics.
Available in yellow and pink, in reference to Veuve Clicquot’s emblematic Brut Yellow Label and Brut Rosé cuvées, this cooler combines luxury and practicality in a compact format.”
Product presented by Pusterla1880.
FINALIST
Redbreast Hip Flask
Brand Addition sought a packaging solution that protected the product, but also offered a hero element, ensuring impact with loyal customers while embracing the brand story. We drew inspiration from a vintage find, a book with a secret pocket. The result was a giftware box which incorporated a journey to be taken, combined with a brand narrative.
Product presented by Brand Addition.
finalist
9 MILE Vodka Magnum Bottle (3 litres) + 4 Highball Glasses (On Pack)
The brief for the 9 MILE Vodka gift pack was to create an innovative, premium design to attract new target groups and expand market share. The pack featured a 3-liter magnum bottle with LED lighting in its base, four highball glasses, and a serving pump. The design incorporated the brand’s CI and rocky bottle aesthetic, ensuring high visibility of the bottle and glasses while securely and efficiently storing all items. Despite weighing 9 kg, the pack was designed for easy carrying and shipping. Sustainability was a key focus, with maximum recyclability and no plastic used. For manual co-packing, the pack was kept simple with minimal parts, enabling efficient assembly while meeting e-commerce requirements.
Product presented by STI Group.
Ritual of Service
finalist
Martell – Pipette L’Or – Service ritual
The brief was to design a cognac pipette to elevate the serving ritual of Martell’s new L’Or decanter. The pipette needed a piston mechanism for precise extraction of 3 cl of cognac with a maximum stroke of 7 cm. The design emphasized innovation and functionality, featuring an ergonomic “finger-pass” handle for intuitive use. It required refined aesthetics, with a discreet and elegant gold finish that aligns with Martell’s luxury brand image. Practicality and safety were also critical, using stainless steel suitable for food contact and including a support for secure storage. The project aimed to enhance the cognac serving experience while honouring Martell’s heritage and commitment to innovation.
Product presented by Meiyume.
finalist
Bespoke Service trolley by The Macallan @ Eden Roc
This trolley is an exclusive and bespoke piece, 100% made in France by a passionate craftsman (carpenter). This luxury spirit trolley is made from wood, metal, leather and raffia. Its elegant and refined design highlights the spirits of The Macallan, Cognac Louis XIII and Chartreuse, offering an exceptional visual presentation and service.
Product presented by Planet Design.
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