This joint presentation will guide you through the evolution of Lumene’s iconic face moisturizer jar’s new packaging design. SABIC and Lumene collaborated to replace fossil-based plastics with bio-renewable alternative, thereby lowering the carbon footprint of their packaging. SABIC, a leading producer of polymers and chemicals, utilizes renewable naphtha derived from pulp production residues to create certified bio-renewable polypropylene, which maintains equivalent product safety, purity, and processability as traditional polymers using standard manufacturing processes. Lumene identifies five key factors for success in this endeavor: goal, challenge, research, communication, and future prospects.