TOPPAN Digital to Showcase NFC Solutions for Luxury Packaging at Paris Packaging Week

Supporting digital marketing for Chinese tea brand Halfism with counterfeit prevention and ID authentication platform.

NFC tags embedded into popular BE@RBRICK figures enable authentication using smartphones.

NFC tags integrated into packaging structure enhance security, preserve design quality, and help streamline manufacturing.

Labels with metallic finishes maintain NFC communication performance to bring new value to high-end products requiring superior design.

New customer experiences including games and music can be provided by packages of various types and shapes.

The evolution of IT has driven diversification of points of contact with customers. It has become vital to secure engagement points in product marketing.

Japanese company Toppan Printing has developed an NFC-enabled label and platform to enable beauty brands to communicate with their consumers through the products itself.

From high-end product authentication and anti-tampering to convenient new forms of retail, Toppan’s IoT-enabled security technologies are becoming part of our everyday lives.

Communication performance equivalent to products using plastic film achieved with new circuit fabrication technology and fraudulent reattachment prevented by antenna breaking when label is removed.