“For our new small batch series, we wanted a unique look and feel,” says Pontus Henriksson, Logistics Manager at Mackmyra. “We met Nordic Carton, who told us the packaging we envisioned didn’t exist, but Holmen Board and Paper could create it.”
Nordic Carton began collaborating with Holmen Board and Paper. “Inverform is designed for formable materials and isn’t thick enough for whisky bottles. After discussing the request with Ola Buhrman, one of our product specialists, we decided to create a bespoke Duo product, laminating two or three layers of board,” says Michael Fridvall, Account Manager at Holmen Board and Paper.
The resulting Invercote Duo product for Mackmyra consists of an inner layer of Invercote G 260 gsm, glued to a layer of Invercote T 220 gsm, creating a 490 gsm Duo material. Invercote T is uncoated on one side, which was used for the outer surface to achieve the natural, yellow look Mackmyra desired.
“Some customers ask for something different, and that’s where our ability to listen and think outside the box comes in,” explains Buhrman. “We have skilled operators at Holmen Board and Paper to make it happen.”
The new Invercote Duo has been used for two of Mackmyra’s new small batch releases this year, as well as a large batch release, and the company plans to continue using it. “It looks amazing,” says Henriksson. “It’s elegant, simple, and beautifully Nordic. It has the solid feel we wanted. Our small batch releases sold out quickly, and I’m sure the packaging played a big part in that.” Published in Inspire #72
Brand: Mackmyra
Product: Malt whisky
Paperboard: Invercote Duo 490 g/m²
