Super glamour packaging for the latest Jimmy Choo Le Parfum made on a premium quality coated material with offset printing, gold logo, embossing and gold eco glitter all over the folding carton.
The application of eco glitter, a glitter made from renewable sources, is a key innovation. While traditional glitter is made from petroleum-based plastics (a non-renewable resource), our eco glitter is derived from renewable sources, specifically cellulose. Our eco glitter offers a sustainable alternative to traditional glitters. It helps reduce the consumption of virgin raw materials and has been developed to combat microplastic pollution.
This folding carton has been eco-designed; it incorporates principles for reducing environmental impact throughout its life cycle. Significant improvements have been made, particularly regarding the origin of the materials and the reduction of the materials used. The eco glitter used is made from renewable sources, replacing traditional glitter made from virgin plastic, a non-renewable resource. The cardboard for the folding boxes is FSC-certified, ensuring the responsible origin of the material. Additionally, the use of an 8-micron metallized polyester film instead of a 12-micron one has led to a 33,3% reduction in plastic content for the metallized polyester film.