Motivated by design’s power to create engaging and multisensory experiences, Ximena enjoys contributing to setting and driving brand strategies, identities, and storytelling. Since joining Nestlé in 2013, she has influenced the direction of brand design experiences for many of Nestlé’s brands. With her team, she focuses on ensuring all teams, regardless of function, understand and are equipped with tools, processes, and inspiration to drive brand-building activities related to brand identity and design.
Prior to Nestlé, Ximena was Director, Brand Design at Mondelez where she guided design strategy for brands including Milka, Cadbury, Tassimo, and Toblerone. Earlier, Ximena worked mostly agency-side. She started her career in San Francisco working on technology and service branding. Born in Chile, Ximena grew up in Europe and California, and spent time in Japan, France and Chile during her studies.