Texen’s innovations

In 2024, the year of its 40th anniversary, the Texen Group decided to create the perfect link between the past, the near future and the perceived value of its markets.

Texen Group, in collaboration with L’Oréal, is proud to announce the global launch of the Hypnose Drama mascara, designed and manufactured through the Smart Mascara line. This project showcases Texen Group’s expertise in production.

The Aura collection is comprised of eight flexible tubes proposed with applicators and a range of dispensing systems, an à-la-carte offer for flexible, 100% personalized developments.

With 8 sites and a presence on 3 continents, the Texen Group has become over the years a pioneer in innovative and environmentally friendly packaging for beauty markets. When 40 years of history shape tomorrow.

Texen Beauty Partners is applying the modular concept of its Multi-Intensity Brush to the eye makeup segment. Multi-Intensity Brush Eyes is based on an identical rotary mechanism but with a narrower handle.

An expert in turnkey packaging development, Texen Beauty Partners collaborates with major players in the sector to create differentiated, audacious beauty innovations. The latest fruit of these partnerships has resulted in four new patented products.

The Texen Group is proud to announce its expansion to the North America market with the opening of its office on the West Coast for Texen Beauty Partners, the Group’s Trading entity.

When Lancôme decides to launch an ultra-selective makeup collection with the Louvre Museum, it only expects the best from its packaging partners. This makeup palette illustrates the agility and expertise of Texen Beauty Partners.

For L’Oréal, Texen’s team rallied to use their expertise for this dual launch on both sides of the Atlantic.

Texen stakes its place on the dropper market with a ready-to-go collection

The two products, Alter-Care serum and Restore moisturizing cream, are nomadic and refillable. Focus on their design through specific know-how.

Texen initiated the debate on the necessary metamorphosis of packaging in the context of packaging being subject to many conflicting orders.

Clarins Lip Comfort Oil, a must-have revealed by Texen

Texen publishes its CSR Report 2022 and wins the Platinum EcoVadis award for the second year running.

Rainbow Collection: Optimal skincare and makeup results with a minimalistic product offer.

L’Oréal and Texen develop a new generation of caps made from 100% recycled PP

For this major launch, the house of Yves Saint Laurent chose an ultra-premium, refillable pack. It entrusted Texen with the development of a specific cap that represented a multitude of technical and esthetic challenges.

For its iconic product, Chanel chose to switch its packaging to PET, all the while maintaining its rigorous technical and esthetic requirements. The choice of this complex material represented a strategic step for the brand and a new challenge for Texen

The YSL logo enlaces the cap like a vine. This decorative subtlety, added to the technical challenge of a manufacturing a lid made with recycled content, demanded both audacity on the technical front and industrial maturity on the part of Texen’s teams.